• The Sales Lion To Merge with IMPACT

      Today, we are thrilled to announce that The Sales Lion will be merging with IMPACT. For years, both teams have had a close relationship sharing the same purpose, passions, values, and goals. Last year, we formed a partnership that allowed our two companies to work together, better educate and service clients, and co-host IMPACT Live 2017. In 2018, we’re making this partnership permanent.

      Marcus Sheridan/ The IMPACT Blog- 20 readers -
  • 6 Ways Mobile Behavior is Changing Website Design & Desktop Experiences

    “Mobile web browsing overtakes desktop for the first time!” Two years ago that headline was plastered across some of the most popular blogs in the industry. Today, we’re still in the midst of the mobile revolution and it shows no signs of slowing down. For the first time ever mobile browsing has begun to lead the way we design for desktops.

    The IMPACT Blog- 8 readers -
  • Hubcast 165: Google Fixes Wordpress, Last Referring Site, & HubSpot Sequences

    In this week's episode of the Hubcast, we cover all things HubSpot, Google, and WordPress. Plus, we perform a deep dive with some HubSpot tutorials and wishlist items. Get ready to go on a fantastic Hublandia voyage with Carina and yours truly... </p&am ...

    The IMPACT Blogin Google- 6 readers -
  • Taking the Leap: Why I Took a Career Risk (And You Should Too)

    To kick off 2018, I took a giant leap and accepted a fully remote position in a role I’d essentially never done before (not in any official capacity, anyway). I would soon be the Director of Audience Engagement and Community at IMPACT. As someone who had always had the word “marketing” in my title in some way, this was a big shift. As I packed up my desk at my old job, I got a little scared.

    The IMPACT Blog- 8 readers -
  • Being a Boss Doesn't Mean You Have to Feel Alone [MarketHer Ep. 23]

    It's no secret that Brie, Britt, and I are in newer leadership roles. In fact, we are slowly closing in on one year of being in these positions. Trust us when we say it hasn't come without its challenges. It's beneficial to talk about challenges with friends or family. It's theraputic, and you often leave those conversations with a new perspective.

    The IMPACT Blog- 10 readers -
  • 13 Reasons Why You Need a Custom eCommerce Website

    If you're in the market for a new eCommerce website, the first thing you need to decide is whether you'll use a premade or a custom solution. Out-of-the-box eCommerce solutions such as Shopify and WooCommerce have a number of advantages, but they don't fit the needs of every company. Although they require a larger time investment, custom eCommerce websites return in the form ...

    The IMPACT Blog- 4 readers -
  • "Complaining About Clients & Playing the Victim" (Creator's Block, Ep. 61)

    Last week, while I was in the office, I remember saying to someone as a joke, "Our jobs would be perfect if it weren’t for clients, am I right?" We were feeling a little stressed, and we had a good laugh about it. But later on, I regretted saying it -- even though it was said in jest. This may make me sound like Pollyanna, but while I think venting is healthy, especially in a ...

    The IMPACT Blog- 6 readers -
  • How “Insights” is Changing the Game in Instagram Marketing

    If you think Instagram is just for posting pictures of Sunday brunch & artsy shots from your last vacation, think again. With over 800 million active users each month, the platform is currently one of the fastest growing social media sites today. This presents a huge opportunity for brands. Plus, with the platform’s increase focus on analytics with Insights for business p ...

    The IMPACT Blog- 9 readers -
  • "Growth Marketing Ft. Mike Rizzo of InMobi" (Inbound Success Ep. 25)

    What does it take to be a successful growth marketer? In this week's episode of The Inbound Success Podcast, Mike Rizzo shares the approach he's taking at global mobile advertising and discovery platform InMobi, fresh after its acquisition of AerServ. Turns out its a mix of creative marketing, full funnel optimization, and a solid marketing operation playbook.

    The IMPACT Blog- 9 readers -
  • How You Can Be A Better Mentor (Or At Least Try How I Do It)

    So, you’re not seeing the results you want from your team. You’re baby-stepping. You’re doing the work -- but your team isn’t developing, moving the ball forward, or doing great work and moving it into the done column. You and your team aren’t having fun anymore... Your team is missing revenue goals. Team velocity is stagnant at best.

    The IMPACT Blog- 6 readers -
  • Valentine’s Spending! Planning Your Marketing Happily-Ever-After [Infographic]

    In recent years, Valentine’s Day has earned an increasingly bad rep. Labeled as superficial and materialistic, the day celebrating love has gotten everything but from many modern consumers. However, despite this, more than half of Americans plan on celebrating Valentine’s Day in 2018 and this engaged audience presents an extremely valuable opportunity for marketers to grab th ...

    The IMPACT Blog- 7 readers -
  • Hubcast 164: Pillar Templates, GDD, and Dead Keywords

    Your website success is just a hop, skip, and a jump away! This week we chat it up with Luke Summerfield an inbound professor at HubSpot Academy. During our talk, we talked about Growth Driven Design, Jobs-To-Be-Done, CRO, and Luke even gives us some actionable takeaways. Carina Duffy and I also cover a couple of really cool HubSpot updates along the way.

    The IMPACT Blog- 6 readers -

The IMPACT Blog

IMPACT Inbound Marketing Blog - Find all the information you need regarding lead generation, SEO, social media marketing, and more!

Additional authors: Carly Stec, Marcus Sheridan, Marisa Rodo
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